For a just transition
Awareness campaigns: inform, involve, generate change
Information campaigns are structured communication and awareness-raising interventions aimed at disseminating knowledge, guiding behaviour and strengthening awareness on issues of public interest. Through different tools, languages and channels, they allow you to reach different audiences in a targeted and effective way. In the context of the ecological and energy transition, they represent an essential tool to accompany citizens, communities and institutions in the processes of change.
Awareness campaigns represent a strategic tool for AISFOR to promote awareness, knowledge and active participation on energy-environmental issues related to the just transition.
Our actions are aimed at people, communities, institutions and organizations, and are declined on several levels: campaigns directly aimed at citizens, campaigns promoted by public administrations for citizenship and campaigns dedicated to strengthening the skills of the administrations themselves.
Through targeted initiatives, we put people and territories at the centre, with the aim of disseminating clear and accessible information, stimulating responsible behaviour and encouraging virtuous processes of transformation.
We believe that effective communication can generate a real impact: this is why we design campaigns that combine technical rigor, dissemination skills and a strong ethical vision.
Our actions are born from the analysis of needs and listening to the context, and are developed through diversified communication tools, capable of reaching different audiences with appropriate languages and immediately usable content.
How we carry out campaigns
We design and manage multi-channel campaigns, calibrated to the objectives and the territorial context of reference. Our activities include:
- Preliminary analysis of needs and socio-territorial context
- Definition of clear, targeted and easily understandable messages
- Development of educational materials and visual tools
- Organization of information events, workshops and participatory activities
- Identification and activation of territorial networks, stakeholders and institutional partners
- Monitoring and evaluation of the impact achieved
Recipients and actors involved
AISFOR’s awareness campaigns involve a plurality of subjects, both as recipients and as promoters of the actions.
Recipients of the campaigns:
- citizens and families
- Students and young people
- local communities and associations
- Businesses and economic operators
- vulnerable subjects
- Public administrations and technical staff
Promoters/clients:
- Local authorities and public administrations
- regional, national and European institutions
- Third sector entities
- Service managers
- territorial networks and public-private partnerships
Our approach and added value
With a view to integrating technical, social and environmental issues, our campaigns aim to:
- Promote sustainable and conscious behaviors
- Spreading knowledge on renewable energy, efficiency and energy saving
- Supporting vulnerable communities and tackling phenomena such as energy poverty
- Enhancing the role of citizens as actors of change
- Strengthening the link between information, training and collective responsibility
AISFOR integrates technical skills, communication skills and active involvement methodologies. We do not limit ourselves to informing: we build paths that raise awareness, motivate and accompany people and institutions towards more informed choices, contributing in a concrete way to sustainable development.
AISFOR's information campaigns: application examples
AISFOR’s information campaigns are declined in different forms and tools, adapting to the contexts, recipients and specific objectives of each intervention. Some take the form of real continuous territorial campaigns, others are integrated into national and European projects or linked to training actions. Below are some examples of campaigns carried out, which show the variety of approaches and areas of intervention.
Informa Energia Desk – Territorial Campaign
Physical and itinerant information campaign, structured as a proximity desk with a direct presence in the territories. It is aimed at citizens and families, with particular attention to vulnerable people, and is commissioned by the Municipality to offer a stable point of reference on energy, consumption and opportunities.
Promotion of redevelopment – TIGER Project (H2020)
Mixed information campaign, carried out through face-to-face meetings, video content and social activities, to accompany citizens towards energy redevelopment interventions. It is aimed at citizens and tenants of public housing and is developed in collaboration with the provincial ATER as part of the European TIGER project.
Course promotion campaign – COMANAGE Project
Entirely social information campaign, designed to effectively disseminate the contents, objectives and opportunities of the COMANAGE training course. It is aimed at technicians, operators in the sector and administrations and is designed and managed directly by AISFOR within the project.