In the energy redevelopment of public housing projects, the technical component is fundamental, but it is not enough: success also depends on how the path is understood and experienced by those who live in the buildings. Tenants and families are often faced with partial information, overly specialized language and passages perceived as “dropped from above”, while very concrete questions emerge in everyday life: how long the work will last, what inconvenience there will be, what will change inside the house, what benefits to expect on comfort and bills, how to use any new equipment and systems correctly.

The TIGER campaign, in collaboration with the ATER of the Region, was created to respond to this need: to make redevelopment a transparent, understandable and participatory path, creating a common language between the project and people, reducing uncertainties and misunderstandings and enhancing the active role of tenants. The goal is to accompany residents not only to “suffer” a construction site, but to recognize the meaning of the intervention and to reap its advantages over time, also through practical indications and good habits that help maximize results.